In the end, despite the importance of the medical treatments received, what people tend to remember most about a visit to any sort of medical facility, for people or animals, is the experience itself. Humans are visual creatures whose memories are strongly influenced by what they see. The simple addition of colorful nursing scrubs to the vet tech uniform goes a long way towards presenting a savvy, comfortable and genuinely client focused atmosphere. No one will forget the small touches such as this and when it is time to once again visit the vet, there is an incredibly high likelihood that the mere memory of an absence of ‘white coats’ will bring a client back to the clinic they prefer.